Module 2: Section C
Self Check: Evidence and Appeals
One way to start a revolution is by using the media. Television and online media are powerful tools for change. People who want to send a message via media use a tool called a PSA or Public Service Announcement. These messages are usually unique and compelling. PSAs and advertising are forms of persuasion, so they use evidence and appeals. PSAs and ads generally use visual evidence and appeals rather than using words.
Now, you try. Complete the self-check activity by looking at the public service announcements below, reading the questions about them, typing your response in the text box, and then clicking on the answer button to review the explanation. Start with “Handwalker” by the American Heart Association:
What is the message of this PSA?
The message is that anyone and everyone should learn hands-only CPR because it could save a life.
What two kinds of appeals are used to convince the audience?
Pathos-Emotional appeal through humor of the man living life on his hands. And logos- logical appeal that anyone can do it.
What is the message of this PSA?
That spending just a little time with your children can make a difference.
What types of appeals are used to convince the audience?
Answers will vary.
