Tutorial: Health Advertising Techniques
Advertising health products has long been part of media in the U.S. Although it is illegal for advertisers to knowingly make false or deceptive claims for their products, consumers must remain skeptical.
There are many products on the market today that are not scientifically studied, yet advertisers still make nebulous claims about their efficacy. Many advertisements are designed to appeal to our lack of knowledge, our egos, or our private wants and desires so that we ignore the lack of scientific support for the product. Therefore, it is very important for consumers to be aware of advertising techniques used to sell these products.
The tutorial below shows some of the most common advertising techniques used to sell health products. By learning how advertising works, you can become a more educated consumer and make more informed choices. Slect the play button to begin the tutorial, and use the navigation buttons to pause, stop, continue, or rewind. View the presentation as often as you would like, and take notes as you follow along. Be sure to set your volume at a reasonable level before you begin.
