Social and Consumer Health: Making Good Health Choices

self checkSelf Check: Advertising Technique

Here are some advertisements. See if you can spot the advertising techniques. As you check your answer, you may find that you have a different answer than the one provided. There may be more than one answer for each ad, so don't worry about that. The important thing is that you recognize the attempts at influencing your purchases and the effect the ad is designed to have on you as a consumer.

Which advertising technique is used in these advertisement? Remember, there may be more than one correct answer! To see a larger image, click the ad.

Baby in a basket, "Younger smoother skin in just seventeen days."
People on bikes, "Get the freedom you have always wanted. Try Bosonex."
Mother and child, "Jen was originally told that she could not have children. She gave our fertility clinic a chance."
Weight loss water, not FDA approved.
Bottle of pills, "Just give us two weeks and we will give you results. Log on to www.luckyduck.com for your free trial offer."
Funny toy, "Jim's Jokebook. Read our book and you will instantly be funnier. Just ask the millions of other readers who are cracking up their friends and co-workers."
Elegant wine and vineyard advertisement