Reading Assignment

Read Chapter 15, The Mass Media, pages 530-565 in your text before completing the rest of this section. The section activities will require that you are able to readily access the information.

For this last reading assignment you should be able to:

• Explain the functions and structures of the media in the political system.
• Survey the history of the media in American history and its impact on politics.
• Trace how changes in technology have led to changes in the media and politics.
• Analyze the impact of the media on public opinion.
• Analyze the use of the media by political campaigns.
• Describe changes and patterns in how news is presented.